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The Evolution of Web Sites: a Shift in Strategic ImportanceIntense competition in the e-marketplace and the need for competitive advantage has radically transformed Web sites and along with them, the processes and rules surrounding their construction and use. These changes have made highly sophisticated Internet commerce possible and have given line managers new, more effective ways to carry out traditional business functions. By examining the 3 main stages in web site evolution, we can understand why sites must be developed and managed as dynamic business applications. The role of Web sites in the business has evolved through three major phases:
the site as an application and the content as data and thereby enables e-business sites to be managed as dynamic business applications.
Previous:Managing Web Sites as Dynamic Business Applications |
Table of Contents Managing Web Sites as Dynamic Business Applications The Evolution of Web Sites: a Shift in Strategic Importance -Electronic Brochure Web Sites -Web-based Business Applications The Need to Manage Sites as Dynamic Business Applications The Need for a New Web Site Development and Management Model: The Dynamic, Content-Centric Model |
