c-- styles for logos and headline links do not modify internet, red, or black styles -->

Intranet Journal   Earthweb  
Events Jobs Premium Services Media Kit Network Map E-mail Offers Vendor Solutions Webcasts

   Intranet Journal Subjects
Search Earthweb

Privacy Policy



internet.com
IT
Developer
Internet News
Small Business
Personal Technology

Search internet.com
Advertise
Corporate Info
Newsletters
Tech Jobs
E-mail Offers

internet commerce
Be a Commerce Partner
















 

[ Home | Discussion Forum | How Do I... | Lotus Notes Intranets | Microsoft SharePoint | Products | Shopping  ]

free news!

Intranet Corner 

Portal Development: Roadblocks on the Information Superhighway



 
By: John Gregory,
Marketing Specialist, US Postal Service


Courtesy of Competia.com 

 

Taxonomy. the Greatest Challenge

No, it has nothing to do with dead animals. Taxonomy, describing or categorizing content, can take the greatest amount of development time. See Beyond Spin, for the story of portal development at Silicon Graphics, one of the earliest adopters of the technology. Every institution has a shared vocabulary that reflects its corporate culture, a view of the world, describing internal units, partners, customers and competitors. Finding and codifying all the terms, acronyms, and abbreviations can be quite a chore. Start by collecting any glossaries, telephone books, organization charts, annual reports, and piece together a picture of the business environment. There may be standard industry nomenclature or traditional subject indexes covering the field.

  • You may have to negotiate usage. Your advertising department thinks "advertising" is about their product, marketing thinks "advertising" is an industry they may target. "Corporate Advertising" and "Advertising Industry" may solve the problem. Good software can distinguish between the two concepts by examining the other language in the document.
  • Is your software categorizing documents or concepts? Both can be useful, but it is important to know the granularity of classification. You can miss a lot if it tries to summarize content, or you can be overwhelmed by retrieval of a common term.
  • How does the software work? "A proprietary algorithm" is not an answer. If the vendor can't tell you more, you don't need to be doing business with them.
  • Does it really handle your documents? If the vendor won't crawl a sample collection and let you thoroughly examine the results, don't buy it.
  • Support is critical. Taxonomy is a process, you don't just do it once and forget it. There will be new products and people.
  • Test, Test, Test. You have to check the output continually. This function is way too complicated for some little program to just hum along continually performing at the level you require. You have to be the power user of your site. Ignore something this important and it will fail.
  • Be a customer not a victim. Some vendors price taxonomy as a service, not a major purchase with hazy upgrade costs. They have to keep you as a satisfied customer, not an investor who can't afford to change programs.

Conclusions

No effort is wasted in portal development. The only mistake is waiting for the total or "perfect" solution. Flexibility, portability, open architecture, and commitment to emerging standards are the most important considerations.


Powerpoint presentation entitled: MarketTracks, Postal Market Intelligence at the Desktop


References

"Portals Make Business Sense" Informationweek October 18, 1999

"Is This Any Way to Build an Intranet?" CIO Magazine April 1, 2000

Beyond Spin Jossey Bass, 1999

Unix Portal Software

XML
www.idealliance.org
www.oasis-open.org
www.xml.org

Taxonomy Software
www.semio.com
www.inxight.com

TREC Text Retrieval Conference sponsored by the National Institute of Standards and Technology (NIST) and the Defense Advanced Research Projects Agency (DARPA).

Back to Introduction


Check our past Intranet Corner articles


Building a Corporate Intranet with IT
Managing Bookmarks with Simple Tools
Intranets in Action
Managing Knowledge: A Practical Web-Based Approach Book Synopsis

Roadmap to a Successful Intranet...Which Way is North? Developing and Implementing a Corporate Intranet
Intranet Construction: Tools You Should be Aware of When Building Your Intranet
Analyze your audience to vary your message
5 Steps to Implementation
Efficiently Deliver News Over the Intranet

Printer Friendly Version




Of Interest
· The Elements of Intranet Style
· Go to Intranet Journal's Tools of the Intranet Trade Section for More Information