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Virtual Teamwork: Tools and Techniques for Working together Online
Introduction
Working together online can be as
productive and satisfying as working together face-to-face, and, under some
circumstances, even more so. Virtual teamwork is definitely more economical,
especially when team members are not all in the same building. With the
appropriate selection and use of freely available web-based technologies,
virtual teamwork can even make face-to-face meetings more effective.
There are many tools available to the virtual team, more
every day ñ so many that the sheer variety of viable
alternatives can be a significant obstacle. See, for example, CoWorking
Tools. I've identified seven types of
Internet-based services, and featured one example of each. This is inherently
unfair. There are so many valuable services available in each category, and,
with new categories are evolving all the time, it is "virtually" impossible to
make specific recommendations. Ultimately, it depends on the team, the task, the
technology at hand, and what turns out to be the most fun.
Web Conferencing The most empowering tool for virtual
teamwork is the one that is most successful in helping the team get its work
done. The most valuable tool for virtual teams tends to be one that helps them
accelerate the creation and development of their documents.
If team members were all in the same
room, working on a document, theyíd probably find themselves sitting around a
computer. One of them would be acting in a role I call "Technographer," adding
contributions to the document in real time, organizing, formatting
on-the-fly.
Online, the virtual team needs a tool that would give the
Technographer the ability to broadcast the teamís document
on computer screens from Omaha to Osaka, and edit the file in
real time. This technology is available through any of several
providers of "web conferencing" services. (For more
about these services, see the Conferencing
Tools page and CoWorking
Conferencing Services).
Each service offers a suite of tools to support a variety of
communication needs for large and small scale distributed
meetings. PlaceWare, for example, offers a tool for showing
presentations, a tool for voting, a tool for making slides on
the fly, a tool for cobrowsing, and a tool called "Live
Demo." Itís the Live Demo tool that allows the
Technographer to broadcast, live, in real time, any file in
any application that is on his computer. 3M offers a free,
30-day trial of PlaceWare, and thereís no better way to
understand Technography than by playing with it. To sign up
for the free trial, go to the Instant
Web Conferencing section. Document storage,
sharing Electronic documents are a medium
unto themselves. They can be shared, edited, annotated, and commented upon
endlessly. Thus they tend to be developed iteratively, not entirely at any
meeting, but over a period of time.
As the virtual team develops its
documents, it creates multiple versions. If the documents are emailed out to the
members, and different members continue working on different versions, the
multiplicity proliferates. Tools that support document management become as
vital as tools that facilitate document creation.
NetDocuments is one
such online service. It provides online storage and retrieval, so that everyone
is always working from the same version.
Instant Messaging While Web Conferencing is the ideal
environment for real-time collaboration, the virtual team needs communication
tools that span time as much as space.
"Instant Messenger" tools (like AIM
from America On-line and ICQ),
are abbreviated email servers that allow team members to send and receive short
text messages to each other. Because the team can exchange Instant Messages no
matter what other applications they are using at the time, these tools give
virtual teamworkers an "anytime channel" to each other, effectively
complementing the high-bandwidth, real-time environment of teleconferencing and
webconferencing.
Group email Instant Messaging is best used when a
team member is seeking a more or less instant response. A comprehensive toolkit
for virtual teamworkers needs to include services that accommodate the widest
possible time span.
The ability to send email to one or every member of the
team greatly enhances the teamís abilities to communicate
over time. The problem is that messages tend to get lost,
deleted, misfiled. A more effective solution is a service that
combines email with a central, web-based repository that would
allow messages to be tracked, retrieved, and reviewed. There
are many services that offer this web/email combination. One
such is eGroups. Message boards As the virtual team extends its
collaboration over a period of days or weeks it finds greater and greater value
in tools that allow it to collaborate over time. These tools, the stuff upon
which virtual communities are built, are known as message boards, bulletin
boards, or conference servers. Unlike email, they exist wholly on the web,
serving the virtual team not only as a communication tool, but also as a
knowledge repository.
This technology can get quite complex, ranging from
products like Lotus
Notes to elegant, topic-focused systems like QuickTopic. Iíve
started our own sample online "quick topic." Click
on Virtual
Teamwork to participate. Instant printing The products of a virtual team can
not always stay virtual. Sooner or later deliverables need to get delivered, in
hard copy.
Here services like Mimeo become a welcome
extension of the virtual teamís capabilities. These instant printing services
will take the teamís electronic documents, print, bind and deliver them the next
day.
Integrated solutions In the best of all possible virtual
worlds, a service that could effectively integrate all the technologies and
capabilities of web conferencing, instant messaging, email, bulletin board,
document sharing and instant printing could offer virtual teamworkers a package
far greater than the sum of its components.
Given the nature of competition on
the web, single-purpose solutions tend to get better faster. In their attempt to
distinguish themselves from the increasing variety of similar solutions, they
are continually refining and extending their offerings. The document-sharing
service that today features ease-of-use and security tomorrow will include the
ability to synchronize with your Palm and the day after tomorrow with your
telephone. The best integrated service will probably always be the one that you
integrate yourself.
Nonetheless, integrated services offer a welcome
environment, especially for a manager who doesnít have the
time or information to cobble together a unique environment
for virtual collaboration. See CoWorking
Offices for a listing of virtual offices and
online project management centers.
For more on Virtual Teamwork, see my "Meeting on the
Edge" series of fieldguides on Mightywords.
About the Author
Article copyright 2000 Bernard DeKoven.
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