Abstract

More and more, a Web site is the face a business or organization presents to the world. Since 1998 business-to-business and business-to-consumer Web sites have become the single most important vehicle for communicating with customers, suppliers, partners, employees, analysts, and investors. Worldwide revenues for business-to-business and business-to-consumer are expected to be $6.8 trillion by 2004 (Forrester).

Unfortunately, Web content quickly grows stale and becomes out-of-date. A new Internet category—Content Management (CM) solutions—allows business users across the organization to easily add or modify their own Web content without the assistance of the IT/Web staff. Additionally, CM solutions ensure that contributors adhere to company Web site standards while keeping security and navigational elements intact.

Non-technical contributors can make authorized changes to Web content without having to master HTML or complicated Web scripting languages and without having to wait for IT or the Webmaster to make the changes. CM solutions are efficient, cost effective, and easy to integrate and use.

Table of Contents

Index
1—Introduction
2—Implementing a Content Management Solution
3—Benefits of using a Content Management Solution
4—Market Overview
5—Keeping User Needs in Mind
6—Cost Considerations
7—Recommendations and Conclusions
8—Reference
9—Glossary
10—Sources

Copyright 2001, All Rights Reserved, Ektron, Inc.
No material herein may be copied or duplicated without the permission of the copyright holder.

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