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Keeping track
of competitors' progress on and offline can be a time-consuming
task. Although there are a number of tools to keep you informed on the
successes and failures of key players in your industry, the tools cannot
deliver various pieces of data that may influence major strategic planning
decisions.
The Alexa Web site information tool is a very efficient piece of software
to utilize. As the Alexa toolbar sits along with your Web navigation toolbar,
Alexa supplies you with various pieces of information about the Web site
you plan to visit. Once you have logged onto a particular Web site, Alexa
gives you access to:
As you venture through Alexa, you will receive an up-to-date status report
on the content of the site. Along with reviews from previous visitors,
you will obtain information on:
Did we like Alexa? Along with
the elements of information mentioned above, we found Alexa to be flexible
when it came to surfing the Web. With a single click, the tool allowed
us to search for a product or a reference site using the popular Web searching
tools. The
Atomiclog software provides you with the necessary tools to take an in-depth
look at your Web site's performance. Although similar products on the
market produce a report at a fixed time during the day, users of Atomiclog
can receive real-time data as they log on to their servers. The ability
to obtain such information at certain points of the day can play a key
role in online marketing planning. (i.e., did your banner placement between
the hours of 9 am and noon create traffic?)
Did we like Atomiclog? After
testing out this tool, we were impressed with the presentation of the
relevant data. Key statistics are presented in different windows to provide
a focused look at the necessary information for future planning decisions.
Users
of the Magic Stats analysis tool can have access to detailed information
regarding their respective Web sites. From the number of hits to the index
page to number of megabytes of bandwidths, Magic Stats breaks down data,
which can be used for marketing purposes. Precisely, users can clearly
see: Did
we like Magic Stats? When we received our first report
from Magic Stats, we liked the fact that we were given daily projections
regarding our visitors and pages that are being seen.
Competia Online Magazine Rating: B-
Targeted at Webmasters and eCommerce managers, NetTrack can be
used to analyze traffic and e-business activities on your commercial Web
site. Reports generated by NetTrack supplies the necessary information
to evaluate the performance of Web sites built to convince individuals
to buy online. To have the ability and information to make decisions regarding
traffic, users can extract the following from NetTrack's reports: A
distinctive advantage that NetTrack has over the other tools mentioned
in this article is that it can feed users information that is related
to the e-commerce component of the Web site. NetTrack provides the following
pieces of analysis:
With the sources of analysis stated above, users can make the necessary
changes to their marketing plans to improve their e-commerce strategies
in the future.
Competia Online Magazine Rating : B+
The SurfStats Log Analyzer provides users two packages to monitor
Web site activities. For newcomers to Web site analysis, SurfStats makes
available a good standard edition which allows users to obtain the following
tools and pieces of information: Tools
For
advanced users and individuals who wish to gain in-depth analysis of a
relative large Web site, SurfStats furnishes a Professional Edition of
the software. Some of the tools that can be utilized in this version of
the product are: (These tools are not exclusive to this version.) The
Professional Edition reports are very detailed in content and structure
by making use of various graphs to present data. Here are a few queries
which you can receive replies for:
Did we like SurfStat? Both
versions of this product were relatively easy to use. We were impressed
with the number of query options that was made available to retrieve brief
reports regarding the Web site that we tested the product on. Did
we miss a tool ? Contact us and let us know about it. Copyright
© 2000 Competia Inc. All rights reserved.
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By John Gregory By Paul I. Tao By Ian Smith Competia.com Competia.com By Paul I. Tao By Paul I. Tao courtesy of Competia.com Competia.com Efficiently Deliver News Over the Intranet Competia.com Business Inteligence and the Intranet Competia.com |
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