|
|
|
|
|
|
SealedMedia Matures with DRM Market
While much of the news coming out of digital rights management (DRM) focuses on media companies and their efforts to protect music and movies, vendors who sell DRM to enterprises for protecting their intellectual property and corporate secrets are maturing right alongside.
Five years after launching its first product and four years after developing enterprise software, SealedMedia finally found itself in a DRM market that has come of age, said Tanya Candia, VP of marketing at SealedMedia. This week, SealedMedia rolls out version 5.0 of its enterprise DRM platform, along with its line of "express" point solutions for the most popular enterprise DRM applications, such as mergers and acquisitions.
The goal of any enterprise DRM solution is to control who sees, prints, or passes on electronic documents and files. For such an application to be effective, the solution must be easy to implement, centrally administered, and usable over any number of file types and operating systems.
"There are several solutions out there people can use as a point solutions," Landon Lack, VP of business development at SealedMedia, told Intranet Journal. "We're the only one that enables extension to the entire enterprise."
SealedMedia operates on a single common interface, regardless of the software used, the operating system, or the application. That means that customers who want to work with partners can use SealedMedia despite different platforms. SealedMedia expanded its platform support in version 5.0 by adding CAD, XML, and TIF files, and by enabling integration with enterprise content management and collaboration solutions.
Version 5.0 was developed with corporate compliance issues in mind. Its Standard Administrative Model provides a hierarchical system to manages rules and enforce segregation of duties. SealedMedia 5.0 can prevent financial managers from gaining access to HR records, and vice versa, for example.
SealedMedia's express line of products is the result of repeat usage the company saw in certain market segments. The first one will focus on mergers and acquisitions, a popular enterprise DRM application where SealedMedia customers such as Paris-based chemical manufacturer Rhodia work on as many as five M&D deals simultaneously.
"We've taken the core functionality of 5.0 and added best practices from M&A-specific applications," Lack said. The M&A express solution allows secure and private information sharing among executives of different companies, board members, attorneys, and financiers. It offers full control over e-mail and digital documents during the M&A process.
"Our approach has been to take a very broad approach to potential customers," Lack said. "It's taken some time to see the specific repeat scenarios."
But now that SealedMedia is recognizing those scenarios, it plans to roll out more express solutions in the coming months, which will help solve more point problems.
| |||||||||||||||||||||||||||||||||||||||||
Intranet Journal's Tutorials |
|
Managing Editor |