The Importance of Intranet Leadership, Part 1
Paul Chin
(www.paulchinonline.com)
8/21/2006
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| Ability to Support Business Capability
|
Technical Quality
|
Recommended Disposition
|
| LOW |
LOW |
REPLACE |
| LOW |
HIGH |
REDESIGN |
| HIGH |
HIGH |
MAINTAIN |
| HIGH |
LOW |
RE-ENGINEER |
The book I'm currently reading is teaching me a lot about the qualities of a good leader. It's a book that won't be found in the business or self-improvement sections of any bookstore. Roland Huntford's The Last Place on Earth recounts the 1911 race -- between Britain's Robert Falcon Scott and Norway's Roald Amundsen -- to be the first person to set foot on the South Pole.
This is a story of two expedition leaders with very different styles and personalities. It's about British aristocracy versus Norwegian meritocracy. It's about leadership ability. But ultimately, it's about the crucial decisions made by Scott and Amundsen -- decisions that led to the victory of the latter and the demise of the former.
The lessons learned from this book got me to thinking about the qualities of a good intranet leader and what's required to manage and lead a large multi-disciplinary group of disparate professionals -- developers, designers, business analysts, and content owners.
Two Types of Leaders
Intranets are ruled by committee, not by a single person or department. But, in most high-volume, enterprise-wide intranets, there's still a hierarchy to this committee with two distinct leaders: The intranet overseer and the subsite leaders (see table below).
Many people in the corporate world pay a lot of attention to the hard skills and resources required to build and manage an IT system without giving enough thought to the soft skills -- the people who put it all together. Those in leadership positions know how to manage not only projects and system, but also the people who work on them.
Management of personnel, or team leadership, follows the same programming principle of "garbage in, garbage out." If staff aren't happy, are mistreated, or don't feel confident in the leadership abilities of those above them, they will be less likely to put in that extra effort required to build and manage an intranet.
Good leaders command a presence and instill in their staff a sense of confidence and trust without putting on airs. Even when staff encounter difficult situations -- whether it be trying to overcome a problem with a project deliverable or the frenetic pace of trying to recover from a debilitating system crash -- good leaders have this ability to guide them and impart upon them a sense of security.
| Intranet Leaders |
| Intranet Overseer |
Subsite Leaders |
| The leader's leader |
The leader of an individual intranet subsite.
|
| Responsible for overseeing the activities of the entire intranet, its members, and to a lesser extent the user community (the overseer relies on subsite leaders to communicate the needs and concerns of their respective users |
Responsible for communicating the needs and concerns of their immediate users to the intranet committee. Subsite leaders are the voice of their users.
|
| Acts as a mediator, liaison, and coordinator for all subsite leaders |
Acts as a coordinator for the activities of their subsite's content managers |
(See my article Multi-tier Intranet Ownership for more on intranet governance models.)
The Qualities of a Good Intranet Leader
You can't buy good leadership skills. Books and seminars can help improve people's leadership skills, but it can't make them something they're not. Good leaders have an inherent ability that's fortified by experience and past actions. They learn from their mistakes and take these lessons to heart.
Good intranet leaders:
Command a presence and instill confidence and trust: Good leaders don't shy away from responsibility or tough decisions; they're not wallflowers. They square up and face them head on. They make themselves known, seen, and available to their staff. But strong leadership presence doesn't mean loud presence. With a proven track record, leaders can exude an aura of trust and instill confidence in their staff without having to be verbose or showy.
Don't have to fake it: Good leadership can't be faked. This goes along the same principle as the "cool factor:" If you try to be cool, you're not. Leaders' abilities are revealed through their actions, not by telling others how great they are. Good leaders don't talk about getting things done, they just get things done.
Earn their authority: Good leaders earn their authority through past actions and accomplishments, not by who they are or who they know. Many unqualified leaders buy their way to the top, and followers will see this. They will resent those who earn high positions through nepotism or deceit, and will lack the respect vital for a healthy leader/follower relationship.
Provide guidance: Leaders aren't there to do your job for you, they're there to foster your own abilities to get a job done. They don't pamper their staff, they train and support them. They have the ability to bring out the best in their staff by example.
Know how to listen: Good leaders sometimes have to play the role of empathetic bartender. They listen to the ideas and concerns of those under them. Followers need to know that their leader is open to others' suggestions and opinions. Even when things don't quite go the way they hoped, followers will at least have the knowledge that their voice was heard and that their leader was receptive.
Show appreciation for others' efforts: Doing a good job isn't about recognition, but occasionally employees need to feel as though their work is appreciated by those they work for. Putting blood and sweat into something and having their leader show appreciation for their efforts will go a long way towards improving morale.
Never micromanage: Good leaders trust the abilities of their team and don't feel the need to hover. This will give staff a sense of autonomy, knowing that their leader has faith in them to do their job.
Is aware of what's going on around them: Good leaders don't need to constantly look over the shoulders of their staff, but they should always know what's going on in each of the subsites -- if only at a high level.
Never show favoritism: People in leadership roles must look out for everyone under them. Showing favoritism toward one person or group will cause tension and resentment not only between the leader and the neglected, but also between the neglected and those that seem to be getting preferential treatment.
Don't try to be a buddy: Everyone likes to be liked, but a leader has to make tough decisions -- decisions that may upset certain people. A good working relationship involves mutual respect between leader and follower. This relationship can be strengthened if leaders are friendly and approachable, but when they try too hard to be that high-fiving, "I'm just one of the gang" leader, they run the risk of having their staff take advantage of them.
That concludes part one of this report. Check back to Intranet Journal for part two, covering how not to lead an intranet team.
Paul Chin is an IT consultant and a freelance writer. Previously, Paul worked as an intranet and content management specialist in the aerospace and competitive intelligence industries.
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