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NewsGator, the market-leading, business-class RSS aggregation and distribution platform, this week announced two new RSS readers that demonstrate how this gator is swimming with the big fish.

The two new readers are for IBM's Lotus messaging and collaboration environments. The NewsGator Plug-In for Lotus Notes delivers RSS feed-reading capabilities within Lotus Notes versions 6.5 and higher; the NewsGator Plug-In for Lotus Sametime adds this capability to version 7.5 of the enterprise instant messaging client.

If you're new to the term, RSS stands for -- depending on who you talk to -- Really Simple Syndication or Rich Site Summary. It is an XML format for delivering and reading updated content from web sites and other sources.

NewsGator's news come at a time when businesses are finding benefits beyond the standard mass-consumption blogs and RSS feeds. RSS feeds are increasingly being used to put out feeds from internal corporate blogs, content management systems, e-mail, and from groups within an organization.

In other words, while many uses rely on RSS readers to obtain specific news, say on sports, entertainment, or international headlines, RSS can also help you stay on top of developments in your company. (Intranetjournal.com is one of the news sites with an RSS feed to which readers can subscribe. Look in the left-hand column of this page.)

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NewsGator is the only enterprise RSS solution that provides feed-reading capabilities within the most popular versions of Lotus Notes.

In industries where Notes has significant market share -- such as financial services, pharmaceutical, chemical and electronics manufacturing, and telecommunications -- delivering RSS feeds through Notes and Sametime clients can help these organizations increase employee efficiency and improve communications.

"Giving people the ability to access relevant information where they are most comfortable has been key to adoption of enterprise RSS solutions," said Dave Keller a general manager for NewsGator. "With many knowledge workers spending a significant portion of their time in a Notes-based environment, the ability to read and interact with valuable content increases productivity and improves decision making."

In a recent Forrester study of CIOs, 81 percent of CIOs at firms with more than 500 employees were adopting RSS to improve the efficiency of their businesses. Examples of the information that can be delivered include: