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Consolidation continues in the content management space with the news this week that SDL International will acquire Tridion for $94 Million (£47 Million).

Tridion, headquartered in Amsterdam, is a leading European web content management vendor with more than 500 corporations as customers. SDL International is a leading provider of global information management (GIM) solutions.

Many big companies rely on SDL to provide enterprise software or hosted services for their GIM processes. Clients include Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters, and SAP.

Tridion said the combination of the two companies will deliver a comprehensive global web content management solution for communicating with multiple audiences across the globe. Tridion's WCM system, combined with SDL's global information management technology, will let companies create and translate content once, and re-use it across all web requirements in corporate communication, marketing, sales, and customer service, or support in any language.

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Much of this will be achieved by integrating Tridion's BluePrinting technology and SDL's TMS technology to manage the translation supply chain and create multilingual content for global companies.

In any language, the global information management market is muy caliente and getting hotter. Forrester Research says that the Web has become a primary means of communicating and interacting with external constituencies, including prospects, customers, and partners. Consumers and businesses have ever-higher expectations and expect their customer experience to be tailored to their specific needs and preferences. Communication in the native language of the customer is a strategic differentiator.

"We are delighted with today's announcement," said Pieter Varkevisser, CEO of Tridion. "By joining SDL, we will realize our strategic goals faster; a broader solution offering, larger critical mass and global reach. Tridion and SDL share a joint vision and our respective solutions and service offerings are completely complementary. … We look forward to further accelerating our growth supported by the additional opportunities the SDL group provides."

Mark Lancaster, chairman and CEO of SDL, said: "At a time when access to information is the currency of business, information assets are critical to the current and future competitiveness of any organization. The acquisition of Tridion is an important step in our ability to offer a total solution to our customer base."

The acquisition is expected to close within the second quarter and remains subject to conditions, including SDL shareholder approval and a successful share issue by SDL to fund the acquisition.

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