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With a staff that includes five people for video production and two IT and design team members to handle streaming events, AEP has handled 14 live webcasts so far this year alone, and has created roughly three on-demand videos per week, mostly on the subject of safety or training.

It sounds like AEP's employees must be too busy watching all of this information to get any work done, but individual workers typically decide for themselves which information they need to see. The video team sends out mass e-mails before major live events, and publicizes new videos on the front page of the intranet, which is the default start page for all company computers. Only ethics videos are required viewing.

The result of all this video production has been an increased demand for new videos. Managers request DVD copies to show at team meetings, and viewing numbers overall are up. AEP has found that video is a great way to communicate with the employees, and that's the main goal of any intranet.

If you're thinking of adding video to your site, Nicholson and Amurgis recommend that you buy some books and attend video conferences first, to get a feel for the area. Start small and accept that things won't always go as planned (AEP has had webcasts in which the video didn't go through or the audio wasn't clear, but that's part of the learning process).

They also recommend that you continually prove video's value to management, since what you're doing has to have a meaning to the company.

Try adding video to your site and you might find discover it's an effective way to communicate information to your employees. With a little work, you might even make a future Nielsen Norman Group report.

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