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company employee. The interface is customizable with your company's colors and logo. Every employee gets a profile page that they can populate with their personal and professional interests, as well as a picture.

After that, Socialcast is about posting and sharing. Sites contain areas for posting ideas, questions, pages, and links. Users can easily create an entry or comment on other people's entries. They can give status updates about their latest projects or mark postings that they especially like.

Aiming High

Socialcast recently completed a pilot program with NASA, which tested the service's abilities to improve communication and share knowledge. People at NASA were concerned that its scattered workforce wasn't exchanging knowledge well, and that it would soon be losing valuable information from its aging workers.

The pilot program, which ran from May to August of this year, began with only 76 users, but grew organically to over 300 users at people in the company took interest. The initial results were impressive: 93 percent of questions posted were answered by employees working at different centers. NASA is now studying the results, with widescale deployment a possibility.

Young says that Socialcast is targeting companies with 1,000 to 40,000 employees, but that it's being used by companies with as few as 5 employees. Smaller companies choose the software-as-a-service (SAAS) version, which only requires a browser for access, while large companies and government organizations go with the installed appliance, which comes on a 1U or 2U rack.

For each version, pricing starts at $5 per user per month, with discounts for high volume orders. The rack appliance costs around $3,000, but the cost is waved for companies with over 800 users.

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