
Opinion
The Importance of
Being Wrong
By
David Weinberger, Ph. D.
To
swear off making mistakes is very easy. All you have to do is swear
off having ideas.
If you care about knowledge
management, it's not for its own sake (unless, of course, you've become
a dreaded Knowledge Management Professional). Rather, you care
because you want to "make your company smarter," "increase
the pace of innovation," or some such high-sounding reason.
Suppose, however, it turns out that to make your company smarter,
you have to not just manage knowledge but also increase the frequency
and volume of error. Suppose knowledge arises most frequently from
mistakes.
Suppose the key to achieving the aims of knowledge management is to
reward wrongness as much as rightness ... or at least
to remove the stigma from being really, really, bass-ackwards,
flat-out Wrong.
Law of large numbers
Wrongness has a lot going for it beyond the
fact that some things (like what's the best material for a light bulb
filament and what flavors of jelly beans you like) can only be
learned through trial and error. For instance:
- Some people are great at generating ideas but terrible at
thinking through their impact. You want them to have as many bad ideas
as possible because they will thereby randomly generate more good
ideas.
- Errors are how assumptions become visible. And there is
little more valuable than a newly-discovered assumption, because only
then can you see what's holding you back and what could propel you
forward.
- There's too much to know, so all important decisions are,
to some extent, random. By being free for error, you can try more
paths until you stumble on one that takes you somewhere interesting
(albeit probably not where you at first thought -- mistakenly! --
you should be heading).
- Errors remind us that we're fallible humans. A company that
is too embarrassed to admit mistakes and that builds a culture where
being wrong is humiliating literally is denying what it is to be human.
And you will pay the price ... in this world, if not in the next.
- Mistakes give us something to talk about. You learn very little
from being right. Being wrong in interesting ways lets communities
of interest advance their communal wisdom.
- Being wrong is a lot funnier than being right. The right type of
laughter -- laughter at what the mistake reveals about our assumptions
rather than laughter aimed at a person who dares to be human -- is
enormously liberating. In fact, laughter is frequently the
sound of knowledge.
In view of these points, ask yourself how hard it is to be wrong in
your company. Does the organization have "zero tolerance"
for error? Can you change your mind without losing status?
If so, consider engaging in the radical politics of wrongness.
Go out and commit a whopper. Then embrace it publicly. If you get "shot,"
then dust off your resume. (But spell check it first -- sometimes it
just doesn't pay to make mistakes.)
Journal
of the Hyperlinked Organization and JOHO are trademarks of Evident Marketing,
Inc.