Analysis
Leading Indicator
By
David Weinberger
Editor, Journal of the Hyperlinked Organization
In the Wall Street Journal
(April 15), in the semi-central column on the front page that reports
on "human interest" stories (and what does that make
the rest of the stories in the Journal?), there's an article about a
Delta pilot who refused to continue a flight because he didn't think
that the new down-sized bunk beds would enable his crew to get sufficient
rest. (Hey, didn't he ever hear of Benzedrine? What's wrong with the
pilots of today?)
But that's not why I bring it up. Neither will I use it for a self-centered
rant about the size of airplane seats or the fact that as I write this,
I am actually chewing on the hair of the person in front of me, a sort
of desiccated strawberry taste, not nearly as satisfying as the rich
chestnutty 'do I browsed during the first leg of this flight on unspeakable
America West airlines. Oh no, I am too mature to fall into such self-indulgence.
Ooh, wait, the person in front of me just leaned back, enabling me to
achieve a full blast of chewy-center scalp. Delightful!
No, the reason I bring this up is actually quite small. The article
mentions:
...Capt. McMillan, who has a perfect flying record and a reputation
for being outspoken, has been campaigning against the bunks from the
start. In a recent posting on the pilot's union private Web site,
he wrote of the new setup: "I think it stinks."
Private Web site? What, is the term "intranet" too
outré for Journal readers?
Ah, but my real point is that those who doubt that corporations are
going to be rocked to their foundations by intra-networked workers need
to pay heed. The pilots are talking to one another over their intranet,
and they're telling one another the obvious truth: the bunks are too
small for humans. They're in fact spreading the terminology of "coffin"
for the new bunks and "condos" for the old. What force can
withstand the penetrating power of dead-on sarcastic terminology?
I refer you to the central meme of this journal: Hyperlinks subvert
hierarchy. QED
Journal
of the Hyperlinked Organization and JOHO are trademarks of Evident Marketing,
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